For Black-owned businesses
Get discovered. Get customers. Grow your business.
Get your business on Around The Way for free, or join Kin for Business and let qualified local leads come directly to you.
Door one
Get your business on Around The Way.
Eligible Black-owned businesses can be listed and discoverable on Around The Way for free.
Free Business Listing
$0- Public business profile
- Business name and description
- Primary image
- Category and neighborhood
- Hours and contact information
- Website, call and directions links
- Ability to claim and correct information
- Eligibility for reviewed Black-ownership verification
- Organic directory discovery
Door two
Ready for opportunities to come to you?
Kin for Business powers your presence in Around The Way and is designed to send qualified local leads directly to your business.
Kin turns discovery into opportunity.
Kin for Business
$99/month
Around The Way puts your business in front of local consumers. When someone is interested, they can contact you directly. We send the lead to your business and show you what it generated each month.
- Billed $99/month. Monthly billing only.
- Cancel anytime through billing management.
- No guarantee of a specific number of leads, sales or amount of revenue.
- Paying for Kin for Business never creates or influences Verified status.
Have questions first? Contact Around The Way.
Payment never determines trust.
Around The Way keeps business verification separate from payment. A business may be listed, claimed and verified without ever joining Kin for Business. Paying does not create a verification badge and does not override directory standards.
- Listed
- The business appears in the directory with basic public information.
- Claimed
- Someone connected to the business has confirmed access and can manage the profile.
- Verified
- Around The Way reviewed ownership and operating information.
Questions
Do I have to pay to be listed?
No. Eligible Black-owned businesses can be listed and discoverable on Around The Way for free, with no monthly cost.
What does Kin for Business actually do?
Kin for Business is designed to send qualified local leads directly to your business. It powers your presence in Around The Way, putting you in front of local consumers; when someone is interested, they can contact you directly, we send you the lead, and we show you what it generated each month.
Does Kin for Business guarantee leads, sales or revenue?
No. Kin for Business increases your visibility and gives interested customers a direct way to reach you, but we do not guarantee a specific number of leads, sales or amount of revenue.
Does paying make my business Verified?
No. Verification is based on reviewed ownership and operating information. Payment never creates or influences Verified status.
Can I cancel anytime?
Yes. Kin for Business is billed monthly and you can cancel anytime through billing management — there's no long-term commitment.
Does payment include Kin+ coverage?
No. Around The Way is Kin's commerce and business-discovery product, and Kin for Business powers your presence inside it. Kin editorial is independent, and paying never buys, guarantees or influences coverage.
Start with the business you have.
Get listed free today. Add Kin for Business when you're ready for opportunities to come to you.
Get Listed