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The future of local economic development

Kin Enterprise / Public partnership

Local economies don’t
grow on autopilot.We help move them forward.

Business discovery. Community engagement. Economic development capacity. One partner helping local governments turn plans into measurable progress.

For cities · counties · economic development teams · institutions

  1. 01

    Discover businesses

  2. 02

    Engage owners

  3. 03

    Measure progress

The gap we close

A directory isn’t an economic development strategy.

Knowing who is there is only the beginning. Progress comes from connecting local businesses to customers, opportunities and programs—and doing the work to keep those connections active.

  • 01Make fragmented business information useful.
  • 02Build steady relationships with owners.
  • 03Turn available programs into participation.

Kin Enterprise pairs digital infrastructure with scoped, hands-on engagement. Your team keeps its authority. Together, we define the work, record activity and review what happened—so the next decision rests on a clearer picture, not another disconnected list.

The infrastructure behind the impact

One ecosystem.
More connected communities.

Business

The local businesses are already here.
Make them easier to find.

Kin Business is the flagship discovery and commerce network for Black-owned businesses: searchable listings, owner profiles, saves, follows and practical ways to connect. Kin Enterprise brings that infrastructure and operational engagement to government partnerships.

  1. Listed
  2. Claimed
  3. Verified

Verification is earned. Paying never purchases verification or Kin editorial coverage.

Explore Kin Business

Kin Business · Discovery

The existing Kin Business directory with search, categories and real business listings
Current Kin Business interface. Listings shown are not municipal partnership endorsements.

Capacity, put to work

Technology is the foundation.
Execution makes it work.

01

Relationships, not just records

Business engagement

Reach owners, activate profiles and connect businesses to programs. Outreach, onboarding and follow-ups build the relationships that turn an available resource into a practical next step.

02

More hands. Your authority.

Fractional implementation capacity

Scoped operational and program support, working alongside your staff. Your government retains its decision-making and statutory authority; we add capacity to carry the work forward.

03

Defined together. Reported clearly.

Reporting & accountability

Transparent, contracted activity and engagement measures, agreed before work begins. A clear record of outreach, participation and next steps—not projected economic impact presented as fact.

Who we serve

Different starting points.
Shared ambition.

Cities, townships, counties, economic development agencies and institutional partners.

01 / Extend your reach

You have the team.
We expand its reach.

For communities with an economic development team: put Kin Business and scoped engagement work behind your staff’s priorities. Reach owners, activate profiles and get a clearer record of the outreach your team leads.

02 / Add capacity

You have the priorities.
We add capacity.

For communities that need additional implementation support: bring us alongside staff for scoped program and outreach work. Your government retains its authority, decisions and accountability.

Illustrative scene of a Black business owner at a neighborhood storefront
Illustrative AI-generated scene. Not a Kin client or municipal partnership.
Built around people

Behind every business profile,
a person building something.

A practical path forward

Start focused.
Move with intention.

  1. 01

    Discover

    Understand the business landscape, existing programs and gaps in outreach.

  2. 02

    Scope the pilot

    Agree on the focus, responsibilities and measures before work begins.

  3. 03

    Launch and engage

    Activate profiles and carry out scoped outreach alongside your team.

  4. 04

    Measure and decide

    Review the activity. Decide together whether to expand, adjust or stop.

Proof of process

Measure the work.
Make the next decision.

Clarity is part of the partnership.

We agree on the reporting measures in your scope: the businesses contacted, profiles activated, program participation and engagement activity. The framework here shows categories, not results or a promise of real-time reporting.

No estimated financial impact. No invented success figures. Measures defined before work begins.

Engagement & accountabilityFramework

From activity to a clearer picture.

Scope → record → review

Businesses reached

Outreach coverage · owner contact

Profiles claimed/verified

Separate trust stages · earned verification

Program participation

Applications · participation records

Engagement activity

Follow-ups · referrals · next steps

Illustrative reporting view — not client data.
Illustrative reporting framework; measures agreed in scope, no client data shown.

Partnership model

The right scope.
Not a one-size package.

Discuss a Pilot
01

Focused pilot

A defined area or corridor. An agreed scope. A closing report to inform what comes next.

Start with a practical first step.

02

Ongoing program

Continued business engagement and Kin Business support, with recurring reporting defined in your agreement.

Build on the momentum.

03

Fractional implementation partner

Scoped program and operational support alongside economic development staff.

Add capacity where it counts.

Procurement & readiness

Built for serious
partnership conversations.

A clear scope and the information your team needs to evaluate a practical partnership.

Capabilities statement

Services, team and approach for partnership review. Documents are shared on request; no certification is implied.

Pilot scope

Discuss focus, responsibilities and reporting measures. Documents are shared on request; no certification is implied.

Security, privacy & accessibility

Request information on data access and platform practices. Documents are shared on request; no certification is implied.

Vendor documents

Request applicable paperwork for your procurement process. Documents are shared on request; no certification is implied.

Let’s build together

Let’s build stronger
local economies.

Tell us what your community needs.
We’ll talk through a practical first step.

Start a Partnership Conversation

Your next step

A conversation.
Not a commitment.

Tell us about your community and what you’re working on.

We’ll reply to the work email you provide to talk through your priorities, the right scope and a practical first step.

Kin Enterprise is a product of Kin.
Ordinary People Media Incorporated.

What are you interested in?

We use this information only to respond to your inquiry.